Our most recent work
Healthy, Tasty Results
Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
Saving our bacon
Jim Gall November 25, 2015
When the World Health Organisation (WHO) last month declared that processed meats such as bacon, sausage and ham cause cancer and red meats were probably carcinogenic, social media in Australia went in to meltdown. Not because people were upset they had been lied to, or there was some major health crisis that emerged due to […]
Talented Duo Joins Redhanded
Anna McLeod November 18, 2015
Torey joins Redhanded as a Senior Account Manager, with 6.5 years’ experience working across an array of industry categories, particularly food and government. Torey believes now is the perfect time to be helping urbanites see the true value of agricultural industries.“There is a closing gap between farmers and the metro consumer, which is exciting. The […]
Taking Back the Power
Lachlan Drummond November 11, 2015
For some time we have been exploring a trend we have called a ‘regional and rural renaissance’. We believe that there are push and pull factors that are giving rise to the rejection of disconnected urban existence, in exchange for a more meaningful life connected with people and the land. In short, our desire to […]