Our most recent work
Energy Safe Victoria partnered with redhanded to launch an interactive educational program, warning primary students of the everyday dangers in electrical and gas-powered items and environments
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
Grain Growers Slow to Social
Lachlan Drummond August 26, 2015
Among grain growers, social media usage and uptake is very low, with little apparent interest as a research tool now and in the future. The use of social media channels for grains research is of very low importance currently and was only predicted to increase slightly in the next three years. Twitter appears to have […]
From Rochester to Richmond
Tim Murray August 14, 2015
I’ve never written a blog post before, and thanks to the opportunities that the people at Redhanded have given me, this week has seen a lot of firsts for me. This week of work experience has seen me gaining and using a lot of new skills, from designing concepts for a pop-up shop, to recording […]
Provenance Branding to excite and unite
Jim Gall July 24, 2015
VICTORIAN Farmers Federation president Peter Tuohey has urged farmers to ignore their region when branding produce and use the globally recognised ‘Melbourne’ brand instead. The approach raises an important question for the state and the nation as it grapples with the complexity of not just branding our locally grown and manufactured produce, but also how […]