Our most recent work
Healthy, Tasty Results
Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
Redhanded Takes The Weekly Times National
Anna McLeod April 19, 2016
Redhanded and The Weekly Times have been working to deliver a moving and visually stunning campaign, launching theweeklytimes.com.au as a national, online voice for rural Australia. The campaign ‘128k’ taps into the agricultural heart of Australia, telling the story of the 128 thousand farmers that feed and clothe 60 million people across the globe. The […]
Would the real home brand please stand up? The scourge of Private Label.
Jim Gall March 24, 2016
Almost 70 per cent of us won’t buy cereal that is not a recognised brand name. We’re also less likely to buy home brand toilet paper. There are some things we just won’t compromise on. However increasingly, ‘home brand’ or ‘private label’ supermarket brands are winning the favour of everyday consumers, particularly in the fresh […]
5 Common Mistakes Brands (still) Make On Social.
Kate Pullen - Social Media Director March 4, 2016
Brands are not exactly new to social. Since 2011 the number of small-to-medium businesses on social has doubled from 15% to over 30%. But as more and more brands take their first steps into the social arena, there are still some rookie errors and incorrect assumptions being made out there. Here are the 5 common mistakes […]