Our most recent work
Energy Safe Victoria partnered with redhanded to launch an interactive educational program, warning primary students of the everyday dangers in electrical and gas-powered items and environments
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
Provenance Branding to excite and unite
Jim Gall July 24, 2015
VICTORIAN Farmers Federation president Peter Tuohey has urged farmers to ignore their region when branding produce and use the globally recognised ‘Melbourne’ brand instead. The approach raises an important question for the state and the nation as it grapples with the complexity of not just branding our locally grown and manufactured produce, but also how […]
Life from La Trobe
By Laura Browning June 24, 2015
Just now, as I sit in my high-rise apartment on La Trobe Street, the screams of ambulance sirens are abusing my eardrums and the concrete building outside my window seems to sneer at me, as though it knows that I would give anything for it to turn into grass. Upon arriving in Melbourne I immediately […]
PIEFA and Career Harvest form alliance
Jim Gall June 3, 2015
National education alliance to boost career opportunities in food and fibre. The Primary Industries Education Foundation Australia (PIEFA) and Career Harvest have announced a national alliance to link the school education needs of primary industries with the promotion of careers in those industries nationally. Career Harvest and PIEFA will seek joint funding from the industry to […]