Our most recent work

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For Earth For Life brand launch

Our challenge was to launch this new brand line in a way that brought meaning and relevance to the lives of its Australian audience.

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What we do


We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.


Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.


Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.


Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.

Our insights

34% of the population live outside metro Australia. We have the methods to connect you without the stereotypes, and the need for huge budgets.

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Segmenting rural: one size does not fit all

Can marketing and communication agencies accurately segment regional and rural audiences?

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Lachlan Drummond
redhanded communications group

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Hazelwood fire inquiry calls on Redhanded

Vic Gov establishes independent Board of Inquiry to understand what went wrong in Hazelwood.

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Jim Gall
redhanded communications group


With a suite of online community engagement tools at our disposal, the tyranny of distance is dead. From farming groups to the wider rural community we can monitor what issues are trending and gauge sentiment around challenges and concerns.

Stay in touch

Get to the heart of the country by learning more about regional and rural Australia on our social feeds.

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