Our most recent work
Healthy, Tasty Results
Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
Redhanded Adds Power to Paslode
Anna McLeod February 10, 2016
Paslode Australia and New Zealand, will launch their first integrated campaign this February via Redhanded, promoting the brands newest and most innovative product, the Paslode Framemaster-Li nail gun. The campaign concept “Power to the Tradie”, pays homage to the everyday “smoko” ritual. Using a light hearted, humorous tone, the campaign reinforces the belief that these hardworking […]
Redhanded’s Influence Expands
Anna McLeod December 11, 2015
Specialist Agency Redhanded Communications Group has bolstered its social and content stocks following the development of an influencer strategy and platform to drive both customer engagement and brand activation in rural and regional Australia and beyond. The platform includes a comprehensive social and content offering, Programmatic media unit, talent management solution and a publishing division. The […]
Saving our bacon
Jim Gall November 25, 2015
When the World Health Organisation (WHO) last month declared that processed meats such as bacon, sausage and ham cause cancer and red meats were probably carcinogenic, social media in Australia went in to meltdown. Not because people were upset they had been lied to, or there was some major health crisis that emerged due to […]