Our most recent work
Healthy, Tasty Results
Family Chef Pork has celebrated the launch of two new, pre-prepared pork products ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’ with its first ever television campaign, airing in South Australia.
What we do
We execute insightful, strategic, digital and media strategies across all media platforms with engaging creativity for some of the biggest brands in regional and rural Australia.
Pioneers in digital communications in the rural and regional category, our digital team deliver solutions across owned, earned and paid digital environments.
Rural and regional Australians have different attitudes, values and behaviors to their metro cousins. Our unique methodology uncovers powerful insights to benefit marketers.
Media Optimiser connects rural and regional consumers with brands via media channels that are dynamic, fully integrated and measurable.
Latest from our blog
From the Back Block to the Boardroom.
Jim Gall September 24, 2015
Prior to the establishment of the “Women in Agriculture” movement in the 1990’s, farming women, in law, were recognised only as unproductive ‘sleeping partners’, not farmers or agribusiness people in their own right. The movement produced the Australian Women in Agriculture (AWiA) organisation, who lobbied to change this and it wasn’t until 1994 that the […]
Lachlan Drummond September 10, 2015
Five Megatrends for Australian agriculture in the next 20 years: 1. A hungrier world. By 2050, there will be 70 per cent or 2.3 to 2.4 billion more people on earth, who will need 60 to 70 per cent more food than what’s currently available. 2. A wealthier world. Increasingly, wealthier consumers in developing economies […]
Provenance Branding to excite and unite
Jim Gall September 6, 2015
VICTORIAN Farmers Federation president Peter Tuohey has urged farmers to ignore their region when branding produce and use the globally recognised ‘Melbourne’ brand instead. The approach raises an important question for the state and the nation as it grapples with the complexity of not just branding our locally grown and manufactured produce, but also how […]