Looking to the past to predict planting in 2019

Looking to the past to predict planting in 2019

Any idea why an extra 1 to 1.5 MILLION hectares of wheat were planted around Australia in 1984, ‘96, ‘03 and 2007? (Over 10% more than an average year.)

Drought recovery.

By analysing crop planting stats all the way back to 1969, Redhanded has identified plantings dramatically increase nationwide following drought years.

Restocking with sheep or cattle once a drought breaks is expensive, prices are high because of increased demand, so achieving a return on investment becomes a long-term proposition.

A wheat crop, on the other hand, is a relatively low-risk vehicle to drive cash flow in a relatively short time-frame.

Cropping or mixed farm owners in the eastern states will be facing a challenging 6-12 months once the drought breaks, or at least bends.

Historical data can provide some clues to our farmers’ expected behavior next year. Banging a wheat crop in the ground has historically been the fastest route to a paycheck for farmers with cropping capability.

This will also be reflected in increased demand for winter crop inputs including fungicide, herbicide and fertilizer, as growers look to winter cereal and canola crops to get them back on track.

Redhanded has a strong track record in developing successful communications strategies from tracking the behaviours, attitudes and beliefs of your customers.

We pride ourselves on building compelling creative work based around solid strategic thinking that delivers on our promise to make our clients across Australia ‘Famously Local.’

To get more insights about how your brand fits in the landscape for 2019, drop an email to


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