Insights

You walk into work, and a brief is sitting on your desk…   Incitec Pivot, our new fertiliser client, briefed us to create a new campaign that included a suite of content for their brand refresh launch. We wanted to produce content we could use in multiple formats and on a number of platforms, from digital to social, to TV…

This month’s “Man in the Mirror” scandal featuring AWI Chairman Wal Merriman has created a trust issue with market research, leading many organisations to rethink their increasingly pervasive farmer research strategies and techniques. As a marketer, policy maker or lobbyist, one of the key functions of your role is to understand what consumers, voters or stakeholders want and expect from…

Every farmer in Australia shares a dream: to be able to switch rain off and on as they need to. Unfortunately, only farmers with access to irrigation water can (sort of) do this. Irrigation of cropping land is critical, especially when you’re farming in the driest inhabited continent on earth. In Australia less than 1% of our total land mass…

The MCG dominates the Melbourne skyline. It is the mecca that has played host to some of the world’s most famous sporting moments. Ask any sports loving Melburnian what their favourite MCG memory is, and you can be certain they’ll list more than one. Country towns throughout regional Australia rely on their local sporting clubs to bring the communities together….

Well done on winning Bronze in the Long Term Effects category for Kubota Tractors. Tell us more about the campaign The Kubota ‘This Is The Life’ campaign was launched with a brand television commercial that captured the essence of what it means to work productively with the Earth to create an idyllic lifestyle – all made easier when working with…

What did you think when you found out you had been nominated for Best Young Talent? I felt extremely grateful that my colleagues felt that I was deserving of the award. I actually didn’t realise that I had been entered at first, so when I was told I was a finalist, it made it even more exciting. Art Director Vs…