Insights

Since the very first days of settlement, farming has been the lifeblood of this country. Other than mining, farming has been one of the most important contributors to the ongoing growth and success of the nation. So why don’t most Australians recognise the people living in regional and rural Australia as innovators? An article published by the National Farmers’ Federation…

Any idea why an extra 1 to 1.5 MILLION hectares of wheat were planted around Australia in 1984, ‘96, ‘03 and 2007? (Over 10% more than an average year.) Drought recovery. By analysing crop planting stats all the way back to 1969, Redhanded has identified plantings dramatically increase nationwide following drought years. Restocking with sheep or cattle once a drought…

Outside the food on your plate, what is the most common way the public engage Australia’s agricultural industry? It’s agricultural shows and ‘field days’. And how do we portray our sector through these events that pull in millions of Australians per year? Well, if we were good at it, rural industries wouldn’t be perceived by city dwellers as old, broken…

The live export debacle is besmirching Australia’s reputation as a ‘tier one’ global food producer and must be phased out. Thirty-two years of breaches, bans, blows and lows; live export’s ‘business-as-usual’ approach is not working and is tarnishing our reputation for being a reliable, ethical, quality supplier of food. There are three ways of assessing live export, and I believe…

Why is the fastest growing, most cost effective and easy to measure form of communications an afterthought for brands engaging with Australian agriculture? Strategic digital communications, out-competing online, building trust, underrating the power of digital in Australian agriculture and how it can be used to support local communities were some of the hot topics discussed at the Australian Farm Institute’s…

As one of the largest buyers of regional and rural media in Australia, at redhanded we’re both passionate and experienced at making meaningful connections between brands and people. When this happens, we make small brands feel big and big brands feel personal. This is our aim and what we call ‘Famously Local’. Knowing the customer and their journey leads to…