Yumbah – Taste the Southern Ocean

Yumbah Aquaculture is one of the Southern Hemisphere’s largest abalone producers, using the pure waters of Australia’s Great Southern Ocean to produce the most prized and unique shellfish in the world.

Yumbah – Taste the Southern Ocean

The Brief

To implement a complete rebrand of Yumbah, including a new brand identity, website and extensive marketing collateral.

The Idea

To capture the raw power and the life-giving forces of the Great Southern Ocean, while also showing the passion and the care that goes into the production of Yumbah seafood.

the execution

The Redhanded team spent a number of days in south west Victoria filming and photographing the Yumbah operation, the people that make it all happen and the delicious seafood they produce. The resulting images and vision were featured on the new website that brings Yumbah to life.

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