RB Sellers

RB Sellers Hits Refresh

Australian-owned rural and regional clothing company RB Sellars is known for their quality workwear, as well as casual and smart casual clothes for the whole family.

RB Sellers Hits Refresh

The Brief

To revitalise the brand’s image online and explore a number of digital-based avenues to connect with a new breed of younger customers and raise their profile Australia-wide.

The Execution

A digital programmatic campaign was launched that garnered an impressive conversion rate and Cost Per Acquisition (CPA) figure. Engaging social content making use of user-generated content played an important role in driving new followers of the brand, as did the use of strong imagery.

RB Sellers has continued to grow its loyal customer base that is now starting to connect with them more through their social media channels.

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