Rapid Spray Ray

Rapid Spray is recognised for manufacturing a range of quality spray, tank and diesel equipment to service the agricultural and industrial markets. Rapid Spray prides itself on being an innovative Australian manufacturer using design and technology to create industry leading products.

Rapid Spray Ray

the brief

Redhanded was briefed to launch a platform that could be then used to highlight the quality and durability of the extensive range of Rapid Spray products.

The Summit International Awards Winner - Gold

TV/Commercial Spot $5,000 to $25,000 category.

the idea

To introduce the world to ‘Rapid Spray Ray’ – the most passionate brand advocate imaginable.

the execution

Ray was brought to life in a series of online videos where he excitedly talks about the various features and benefits of a number of Rapid Spray products. Each video features Ray putting a piece of Rapid Spray equipment through its paces in an effort to prove their superior design and performance. In addition to the online videos the campaign also consisted of a series print and digital ads, a new website and a new design for the Rapid Spray catalogue.

the result

The campaign produced excellent results for Rapid Spray. Visitation to the website increased by 230%. Social media engagement increased dramatically, and has continued to grow since. And finally, sales increased by 20% during the campaign.

increase in website traffic
social media engagement
increase in sales during the campaign
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