Bayer

Poncho Plus

Poncho Plus protects crops from sucking and munching pests above and below the ground. Basically, it’s a pest’s worst nightmare.  

Each of these villains was sprayed

Poncho Plus

The Brief

To remind growers of the very serious threat posed by a number of pests that their crops may be exposed to.

The Idea

Our campaign was based on showing how these pests react to the thought of Poncho Plus.

The Execution

In order to put a face to these little pests each of them were sprayed with platinum and photographed by an electron microscope at the CSIRO in Geelong and captured in all their hideous glory. In most cases, it was the first time in history the pests had been observed at such a magnification.

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