To create a television campaign to launch two new pre-prepared pork products – ‘Ready to Rock BBQ Pork Ribs’ and ‘Easy Peasy Pulled Pork’. The key message being to communicate how easy they are to prepare and how delicious they are to eat.
To depict the speed and efficiency with which you can prepare a delicious pork meal in a fun, quirky way that is in keeping with the brand positioning of ‘Healthy, tasty, easy peasy.’
Redhanded created four 15 second spots that feature a modern day, superhero mum. The television spots were supported by the launch of a new social, programmatic and in-store campaign.