Pacific Seeds

Growing Possibilities

For well over 50 years Pacific Seeds has been partnering with Australian farmers to help them to achieve success. While the company has always had a focus on innovation and leading the way when it comes to seed production, it has been less focused on their brand image and communications.

Growing Possibilities

The Brief

In 2019 Redhanded was commissioned to develop a new brand identity for Pacific Seeds. The brief was to give it a modern, contemporary feel, while also acknowledging the company’s proud heritage. As part of this, a new brand campaign was developed to re-launch this iconic Australian ag brand.

The Idea

A key part of the re-brand involved the development of a new positioning line – ‘Growing possibilities’. This line captures the hope and optimism associated with planting new seeds and the raw potential they have at that important moment when they’re placed in the ground. These possibilities relate to both the future crop, but also the future of the farmer’s business.

The Execution

A series of TVCs and print executions were developed featuring a combination of live action and animations/illustrations. These captured real farmers contemplating what the future holds.

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