In 2019 Redhanded was commissioned to develop a new brand identity for Pacific Seeds. The brief was to give it a modern, contemporary feel, while also acknowledging the company’s proud heritage. As part of this, a new brand campaign was developed to re-launch this iconic Australian ag brand.
A key part of the re-brand involved the development of a new positioning line – ‘Growing possibilities’. This line captures the hope and optimism associated with planting new seeds and the raw potential they have at that important moment when they’re placed in the ground. These possibilities relate to both the future crop, but also the future of the farmer’s business.
A series of TVCs and print executions were developed featuring a combination of live action and animations/illustrations. These captured real farmers contemplating what the future holds.