Game of the Month

WorkSafe Victoria is a government organisation that is committed to reducing the number of injuries that occur in the workplace. Through encouraging people to work safely, WorkSafe is helping to ensure that everyone can return home from work safely.

Game of the Month

The Brief

Three percent of Victorians work on farms and yet 30% of workplace deaths or injuries occur on farms. Redhanded was asked to develop an activation that educated farmers about the importance of safety and led to behavioural change.

The Idea

Design and deliver a multi-year activation across 8 marquee country football and netball games (titled ‘WorkSafe Game of the Month’) per season to drive awareness and engagement with the WorkSafe message.

The Execution

Using behavioural nudges, the execution encourages country football patrons to make safety pledges to help improve farm safety in their community. We used a number of tactics including AFL and Netball Ambassadors, merchandise, large format interactive displays, a key note community lunch, marquee, integrated social media, community video content and a microsite driving engagement.

1 in 3
Attendees of each game made a safety pledge
Increase from previous year
Increase in social interactions from previous year
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