To launch Bayer’s new seed treatment, EverGol Prime.
That famers have been fighting balding (in their crops) for years, and now EverGol Prime has the answer.
A highly engaging campaign that used humour to implore the farmers of Australia to rise up against rhizoctonia.
To help build community and social engagement around the campaign, Redhanded partnered with the Leukaemia Foundation’s ‘World’s Greatest Shave’.
This campaign won awards for Bayer Crop Science in two categories in the 2014 Australian Marketing Institute Marketing Excellence Awards.