The first step in the process was getting a genuine understanding of the challenges facing both dealers and their customers. A series of interviews were conducted to better understand these and to develop the insights that would ultimately inform the solution.
The idea centered around the development of digital kiosks that were integrated in the in-store buying process, enabling customers to easily compare machinery, while also capturing customer data for dealers to be able to follow-up the conversation after initial contact.
The sleek digital kiosks were installed in key dealerships. They feature touch screens that enable customers to easily access information on the different Kubota products while also providing the information they need to make direct comparisons to competitor products on the market. The kiosks also feature current retail offers and information relevant to the time of year and the current season. Multiple data capture points facilitate the gathering of consumer details and data.