To develop a campaign that reminded Victorians that unqualified handymen should never attempt to fix electrical faults – they should always call on a qualified tradie.
To create a powerful message to highlight the dangers of DIY
Using just six letters, Redhanded produced a powerful campaign theme, DIY = DIE.
The campaign TVC was aired in metro and regional areas, as well as cinema, outdoor and a full page in The Weekly Times.
This powerful message was also featured on tram 3530, that travelled throughout Melbourne’s eastern suburbs, spreading this important safety message.
Energy Safe Victoria (ESV) reported the launch campaign gained phenomenal traction on the ESV Facebook page. With only 2,000 followers, the TVC was shared 1,600 times and had 255 comments.