Dial Before You Dig

Bluey the Master Digger

Dial Before You Dig is a free national referral service designed to prevent damage and disruption to the vast pipe and cable networks that provides Australia with essential services. From back yard renovators to commercial excavators or individual tradesman, the potential for injury, personal liability and even death exists every day. Obtaining accurate information about your work site significantly minimises these risks.

Bluey the Master Digger


Create brand awareness with a message that informs ‘diggers’ or those planning to dig, about safe work site practices and the Dial Before You Dig service. It was also important to communicate the multiple ways in which users of this service can lodge an enquiry.


To demonstrate that even the most experienced diggers need to use Dial Before You Dig to avoid costly mistakes, even Bluey the Master Digger.


To engage with the broadest audience a television campaign was produced that used humour to communicate the importance of using this free service. Humour was used to generate cut-through and enhance the memorability of the ad.

Redhanded also redesigned the Dial Before You Dig website in line with this campaign.

Like What You See?
Work with us.

Get in touch