Digital

Shooting Redhanded

Advertising Agencies are not the typical place you would find clay target shooters, nor would you find too many creative types donning their camou gear and hunting wild game on their weekends away from the city.

Shooting Redhanded

The team at Redhanded has been shaping Field & Game Australia's new branding strategy and spreading the #factsnotfiction campaign to the broader community.

That was until FGA invited our Redhanded team to join them for a day of clay target shooting at Kilmore. Since 2015, we have been working successfully with FGA on building their brand and attracting new members.

Organised by FGA CEO David McNabb, the event featured a group of 20+ Redhanded employees ranging from a copywriter from Tarrawingee to a Creative Director from Point Cook and a Digital Designer from Essex in the UK.

"Diversity is what drives great ideas and effective problem solving.” Redhanded MD Jim Gall

“Diversity is what drives great ideas and effective problem solving,” says Redhanded Managing Director Jim Gall. “But you can’t connect with an issue, a lifestyle or a passion such as sports shooting, or hunting for that matter, from behind a desk in Melbourne.”

“The opportunity to connect people from such different backgrounds, values and beliefs with this exhilarating sport is truly unique and extremely helpful in understanding not just the sport, but the environment around us and the role we all play in keeping it sustainable,” concluded Jim.

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See more of the work Redhanded has done for the FGA on their Field & Game Australia.

This article originally appeared in Field & Game, the Official Magazine of Field & Game Australia.

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