The MCG dominates the Melbourne skyline. It is the mecca that has played host to some of the world’s most famous sporting moments. Ask any sports loving Melburnian what their favourite MCG memory is, and you can be certain they’ll list more than one.
Pink skies over the MCG
Country towns throughout regional Australia rely on their local sporting clubs to bring the communities together. The people of Melbourne are no different. We still have a desire to feel connected with one another. For many of us, this sense of connection is exactly what we get from the MCG.
It’s the place we go to cheer. It’s the place we go show our allegiances. And it’s the place we go to feel like we belong.
When we talk about ‘Famously Local’ we refer to making small brands feel big and big brands feel personal. In many ways, the MCG is a perfect example of making Melbourne, a big, bustling city of nearly four million people, feel personal.
Most Melburnians feel a proud sense of ownership of the MCG, a special connection that’s hard to define and even harder to create.